Link management software that keeps every click yours.
Chapter Feature · Available Standalone · Available Self-Serve
Smart Links is link management software built on your own domain. Wrap the links you already share in emails, texts, ads, and posts, then route each click to the right destination based on device, location, cart status, or audience. Because the link runs first-party, the click and the cookie belong to you rather than a third-party platform, and they survive longer in modern browsers. Bots and email security scanners get filtered out, so what's left is real people. It's not a vanity shortener with a dashboard bolted on.
What link management software should do
- Wrap any link behind your own first-party domain
- Send to different destinations — by device, location, cart, or audience
- Respect consent and opt-outs on every click
- Filter out bots and email security scanners so your numbers stay clean
- Feed every click into your Chapter attribution
Smart Links wraps the links you already share — in emails, texts, ads, posts, and profiles — so you own the click: protecting consent and sending the right person to the right place.
How businesses use Smart Links
The links you already share become smart, first-party, and fully yours. A few of the ways businesses use them:
One link, many destinations
Recover carts automatically.
Send a returning shopper with an open cart straight to checkout — not the homepage.
Route by device and place.
iOS vs. Android deep links, local landing pages, or language — all from a single link.
Fix links after they're out.
Change a link's destination retroactively — even after the email, post, or document has shipped.
Who this is for
- Businesses running email, SMS, ad, or social campaigns who want to own their click data
- Ecommerce stores wanting cart-recovery or device-smart links
- Anyone tired of platform lock-in on tracking
Who this is not for
- Businesses that never share links or run campaigns
- Anyone who just wants a plain vanity short link with no measurement
FAQ
Quick answers to the most common questions.
What is link management software?
A tool that sits between the links you share and where they go — so you can shorten them on your own domain, change the destination later, route different people to different pages, and see who actually clicked.
How is this different from a URL shortener?
A shortener makes a link shorter and counts clicks on someone else's domain. Link management runs on yours, so the click data is yours to keep, and it adds routing, consent handling, and bot filtering on top.
Do I have to use all of Chapter?
No. Smart Links works on its own; it's also part of the full Chapter platform.
Does it work with my email or ad platform?
Yes — it wraps links behind Mailchimp, Klaviyo, Meta, Google Ads, Shopify Email, and more.
Can one link send people to different places?
Yes — by device, location, cart status, audience, A/B split, or time. And you can change a link's destination retroactively: after you've sent an email, document, or post.
Is it privacy-safe?
Consent-aware, respects opt-outs, and no invasive personally identifiable information.
What makes a link “first-party”?
It runs on your own domain, so the click and cookie belong to you, not a third party — and they last longer in modern browsers.
Related reading
Smart Links is one piece of Chapter.
See how the full platform connects every click, visit, and conversion into one lifecycle view.
Prefer to talk it through?
Tell us what you're trying to route, protect, or measure.