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Custom-built tools to replace the ones you rent.

afG Service · Own it, don't rent it

You're paying every month for tools you could own. We do custom web and Shopify app development for businesses that don't need a whole software project — just the one tool that fits, built properly, living on your own site. Then you cancel the subscription.

Over your business lifetime — how much digital rent will you have paid?

  • Audit what you're paying for monthly — find the tools worth owning
  • We build you a custom replacement that fits your business, on your site
  • Cancel the subscription — stop paying monthly rent on software
  • Built for your needs, not a one-size-fits-all widget
  • Ongoing support from us if you want it — at a discounted rate

Here's the actual number. Add what you're paying now.

What are you paying for?

% a year

Most subscriptions do. Your assumption, not ours — we won't guess a rate for you.

Add a subscription and we'll do the maths.

What we build

Almost any rented tool can become one you own — and it usually fits better. A few we've built:

Rent it → own it

Renting

Rented widget
$/mo foreverone-size-fits-all
we build it→

Owning

Your build
✓ No monthly fee✓ Built for you✓ On your site

Social feed, owned.

Instead of paying monthly for a rented Instagram feed (like Behold), we build a feed and admin page directly on your site.

A custom Shopify app, built to fit.

A client's rigid Shopify fulfillment app didn't fit her workflow. We built her own — and mistakes dropped 95%.

Your own review feed.

Instead of upgrading a limited free review widget, we build a review feed that pulls from the sources you actually use.

Who this is for

  • Businesses stacking up monthly fees for widgets, apps, and tools they could own
  • Anyone whose rented tool is too rigid or missing what they need
  • Website and Shopify owners paying for apps that don't quite fit

Who this is not for

  • Businesses that want a big vendor's automatic updates and roadmap, fully hands-off
  • Simple needs where an off-the-shelf subscription is genuinely cheaper than owning

FAQ

Quick answers to the most common questions.

How does this save me money?
You replace a recurring subscription with a build you own, so you stop paying monthly.
What kinds of tools can you replace?
Social feeds, review widgets, Shopify and app add-ons, embeds, forms, and more — most rented widgets or apps.
What if I need support or updates later?
We offer ongoing support and updates at a discounted rate to your previous subscription, so you're never on your own.
Will my version have the features I need?
We build for your actual workflow — it often fits better than the rented tool, without the parts you don't use.
Isn't a subscription easier?
Sometimes. If a tool is cheap and does exactly what you need, keep it. We only replace the ones worth owning.
Is a custom build cheaper than the subscription?
Eventually, and it depends on the tool. A build is money up front against a fee that never stops, so the maths turns on how long you'll keep paying and how much the subscription costs. Cheap tools you'd keep for a year rarely justify it. A $40-a-month widget you've already paid for three years is a different conversation. The calculator above will show you what you're paying over three, five and ten years. Bring that number and we'll be straight about whether it's worth replacing.
Do I own it outright?
Yes — the build lives on your site or in your store, and it's yours.

Two ways to move your margin.

This is the spend-less side. See the earn-more side — extra revenue from the audience you already have.

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Prefer to talk it through?

Tell us what you're paying for monthly.